top of page

WORK SAMPLES

THOUGHT LEADERSHIP

Works with SMEs and executive team members to capture unique POVs on industry news and trends.

 INTERACTIVE & DIRECT MAIL

Thinks outside the box to create content that engages and converts.

COPYWRITING

Crafts compelling copy that converts from landing pages to paid ads to OOH (e.g. billboards) to support demand gen efforts.

VIDEO

Video can tell stories in different and more dynamic ways. I've scripted and produced videos to feed the entire customer journey from brand awareness to customer stories to sizzle reels.

WEBINARS & EVENTS

Plans webinars and live events from soup to nuts—from planning topic, coordinating speakers, scripting, and prepping, I've done it all.

THE WRITTEN WORD

Can manage editorial calendars in my sleep, ensuring content feeds every stage of the buyer journey, ladders up to organizational objectives. and is optimized (and re-optimized) for search. 

thought leadership.

Image by Pawel Czerwinski

COFFEE WITH AN ESTATE LAWYER

Epilogue Wills

Instagram Live series featuring Epilogue co-founders and special guests touching on important topics in estate planning in Canada.

fclogo.webp

FORBE'S COUNCIL FOUNDER FEATURE

Thoropass

Worked with founders to determine their unique voice and to develop their unique POVs. In this example, I ghostwrote a piece for one of Thoropass's founders for publication in Forbes Council.

Thoropass thought leadership blog.webp

EXPERTS WEIGH IN

Thoropass (formerly Laika)

Interviewed internal SMEs to gather insight and advice for CISO audience and highlight thought leadership within the company.

Screenshot 2025-04-14 at 12.17.45 PM.png

NYSE FOUNDER FEATURE

Thoropass (Formerly Laika)

Secured interview spot on NYSE FloorTalk to coordinate with the launch of the OrO Way, crafted interview questions and talk track, and coordinated on the day of.

interactive and direct mail.

Thoropass_Blog-Header_Multiframework-Quiz (1).jpg

INTERACTIVE QUIZ

Thoropass

Planned and executed an interactive quiz that aligned with Thoropass's org goal to bundle and sell multiple frameworks.​

caveman 3.jpg

FINNY AWARD-WINNING DIRECT MAIL

PathFactory

Crafted a direct mail campaign that showcases the narrative of how PathFactory (then LookBookHQ) takes B2B Marketing out of the stone ages and helps engage the modern buyer. This campaign won a Finny award in 2017.

Screenshot 2025-04-14 at 1.33.13 PM.png

GUIDE TO HEALTHCARE COMPLIANCE

Thoropass

An interactive long-form guide that bundles the most valuable content for the healthcare audience behind a single form.​​

​

good path bad path.jpg

GOOD PATH BAD PATH DIRECT MAIL

PathFactory

Collaborated with our designer and crafted all copy for an ABM direct mail campaign called Good Path Bad Path. It helped buyers visualize the pros and cons of taking different approaches to marketing and used an electric toy car and branded map to tell the story. It was recognized by Content4Demand as a particularly inspirational campaign.

copywriting.

Poster Collage

LINKEDIN ADS

Thoropass

Get a taste of my ad copy chops.

ooh.webp

OOH: #THOROPASSINTHEWILD

Thoropass

Crafted copy for billboards and signage for 200 placements along high-traffic commuter routes around Boston to test OOH messaging. The main goal was to communicate our main value prop of speed.

video.

Screenshot 2025-04-29 at 2.42.31 PM.png

THOROPASS CONNECT

Thoropass

Helped execute an in-person conference and worked with videographers and animators to put together a highlights reel post-event.​

Screenshot 2023-11-21 at 1.52.31 PM.png

HOLIDAY CAMPAIGN

PathFactory

Produced a holiday music video a la Mariah Carey's iconic Christmas song. The new lyrics feature a sad Salesman begging marketing for higher quality leads. Originally meant to be a brand-building and awareness play, this video led to closed-won opportunities when sales used it in outreach to warm up cold leads. This was a cross-functional campaign that pulled in talent from every corner of the business. It was also pulled off on very minimal budget, the only external hire was one videographer.

Screenshot 2025-04-29 at 2.35.59 PM.png

CUSTOMER STORIES

Thoropass

Planned and executed an in-person customer interview. Utilized the video paid ads, a case study, website testimonials and more.​​

​

webinars and events.

Thoropass_women_in_complience-YouTubeV3.webp

THOUGHT LEADERSHIP LIVE WEBINAR

Thoropass (formerly Laika)

Organized and executed a thought leadership webinar honoring International Women's Day, which featured women doing impressive work in the world of compliance. 

blog-header-customer-panel-thoropass-connect.webp

USER CONFERENCE

Thoropass (Formerly Laika)

Played key role in planning and executing Thoropass's first-ever user conference, Thoropass Connect. It was a full day of curated content and activities. I planned and coordinated live panels, including a customer panel, thought leadership panel, breakout sessions, and interactive lunch tables. I also crafted copy for the website and the follow-up content and video you'll find on the website page.

the written word.

Thoropass_Blog-Header_Tales-from-the-Compliance-Crypt-meme.jpg

TOFU: Halloween Blog Post

Who said infosec compliance can't be fun? Developed a light-hearted Halloween campaign that also got employees involved by submitting their own creative #Hallowmeme.

Customer-Story-Featured-twentyeight-v2.jpg

MOFU: Case Study

Ran point on planning, coordinating, drafting, and publishing customer stories for the Thoropass website. This example is a case study for a that also leveraged the Partner Ecosystem.

Thoropass_Blog-Header-risk-management.jpg

BOFU: Product Blog Post

Wrote blog post to support new product launch.

©2020 by Amanda Levine. Proudly created with Wix.com

bottom of page