hello, I'm Amanda.
Born and raised in Toronto, Ontario, my first career was in education. In 2014, I swapped the classroom for the Zoom room and went from helping 10th graders solve complex math problems to helping B2B buyers solve complex business problems.
Through my journey, the core value that guides me remains the same: Helping people succeed.​​
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As your fractional content partner, I integrate seamlessly with your team. I offer innovative strategies and practical insights to craft content that not only captivates but also converts. ​
Whether you need to fill gaps in an existing content program or need help building something new from the ground up, I can help.
Let's create something remarkable together!
partnering with the best clients.
services.
CONTENT STRATEGY + LEADERSHIP
Need a guiding hand for your content and campaign efforts? I'll craft a tailored strategy that aligns perfectly with your business goals, complete with practical processes to bring it to life.
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By diving deep into your target audience and staying on top of industry trends, I'll design engaging plans that power real results.
Let's cook up a strategy with that perfect consistency: structured enough to stand out, with a rich core that spreads your message effectively. Your competitors will be scrambling to catch up!​
FULL-FUNNEL COPY AND CONTENT
From attention-grabbing blog posts to conversion-focused case studies, I brew messaging that resonates while staying true to your brand voice—rich, smooth, and never watered down.​
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I've got you covered, whether it's SEO-driven content to perk up your visibility, thought leadership pieces that stimulate conversation, or sales enablement and customer marketing materials with that extra kick.
Need fresh copy for ads, emails, or website pages? That's right in my wheelhouse, too.
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I'm here to step in wherever you need support and create content that not only looks good but performs brilliantly.
MESSAGING AND POSITIONING
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Crisp, compelling messaging is the foundation of effective marketing—the perfect base to build your brand upon. I help you articulate exactly what makes your offering special and why your audience should care.​
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​I craft positioning that highlights your unique value and develop messaging that connects emotionally with your ideal customers. By focusing on the benefits you deliver rather than just features, I help your audience see why your solution is exactly what they've been craving.
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Together, we'll transform your brand voice into something distinctive and memorable that drives both engagement and conversions.
flexible packages.
Your marketing team is unique, so your content marketing solution should be too.
As your fractional content marketer, I have the flexibility to fit your needs—whether you need support for strategy, copy, content execution, or all of the above!
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Connect with me to discuss how I can help with your specific content needs.
